October 23, 2015
Being a pioneering firm in the digital publishing industry didn’t prevent FlipHTML5 from constantly upgrading their tools and inventing new technology that helps digital publishers to create multimedia rich flipping books in the most efficient manner. The new version 5.2.0 of the flipping book software was released recently and reached the 5 million downloads milestone.
The software continues to allow publishers to create interactive flipping books in a more simple and efficient manner through the new upgrade.
FlipHTML5 flipping book software could be the link between the sales goals and the actual sales of a company by reaching the target audience in an entirely different way, through versatile digital magazines, product catalogs, brochures and e-books.
FlipHTML5 Software Co. Ltd. is a leading provider of digital publishing software. For many years they have focused on the research and development of a range of e-publishing software for users around the world. They also offer customized solutions for publishers in different industries
You can view alternatives to FlipHTML5 here: http://alternativeto.net/software/fliphtml5/
October 9, 2015
After launching Magzter GOLD, their “all-you-can-read” Netflix-like digital magazine service earlier this year, Magzter has announce that their GOLD subscriber base has increased by 200% every month.
Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 27 million users globally, today announced that Magzter GOLD, the company’s ‘all-you-can-read’ digital magazine subscription service, grew its subscriber base by 200% every month since launching in January. Magzter has dropped its subscription price to $7.99 per month to promote adoption during the 2015 holidays
In the past few months, Magzter GOLD has also added 500 new magazine titles, taking the total inventory for the service to over 3,000. Titles include Bloomberg BusinessWeek, Entrepreneur, The Atlantic, Maxim, ESPN The Magazine, Inc., Fast Company, and Men’s Fitness.
“Since launching Magzter GOLD in late-January, the service’s subscription base has increased by 1,800 percent, and we’ve seen a 55 percent increase in the number of paid magazine pages read,” said Girish Ramdas, CEO & Co-Founder of Magzter. “These growth numbers have exceeded our expectations and validate the ‘Netflix’-style subscription for digital magazines as a model with unlimited potential.”
Magzter GOLD will also be dropping its monthly subscription price from $9.99 a month to $7.99 a month to further drive customer adoption and grow its subscription base during the holidays. In addition, Magzter GOLD announced several new features designed to drive content discoverability and overall engagement. These features include:
- Family Sharing: Users can now share their subscription with up to four members of their family.
- Clipping/Sharing of articles— Users may select any part of a magazine and clip the article in order to share it across social media channels.
- Filtering Magazines—Users can filter magazines by language, age, content rating etc., for better content discoverability.
“Our goal in launching Magzter GOLD was to provide our 27 million users with an affordable way to discover and consume as much magazine content as possible through the ‘all you can read’ model,” said Vijay Radhakrishnan, President & Co-Founder of Magzter. “We’re encouraged by the growth of readership under the age of 30. In the last 6 months we have seen 30% growth with these new age readers. We also see a huge adoption of Magzter Gold model in countries like US, UK, India including some Asian countries. To drive further growth and ensure our leadership status, we will lower our subscription price and add new features in time for the holiday season.”
September 22, 2015
Altitude Digital announces major viewability innovations allowing increased control of viewable video ad impressions
Altitude Digital, the largest independent video supply-side platform (SSP), has announced major viewability innovations to help publishers grow their revenue through increased control of their viewable video ad impressions while simultaneously ensuring advertisers can target viewable impressions and eliminate wasted spend.
The Altitude ARENA® platform determines if the video player is in-view prior to sending the ad opportunity to an advertiser. By understanding the viewability at the time of the opportunity, the targeting technology increases the probability that the served impression will be viewable, as defined by the MRC standard. Advertisers can target and bid on viewable impressions, and non-viewable opportunities can be filtered out. This pre-opportunity filtering and targeting, enabled by the Open Video Viewability open source solution, is the first of its kind in video advertising and will benefit both advertisers and publishers. Advertisers who are buying inventory from Altitude Digital can now target on viewability, eliminating any worry of impressions failing to meet viewability standards.
At the same time, publishers are able to track their viewable opportunities within the ARENA platform, and use the data to improve fill rates, increase CPMs and better meet advertiser demand. The technology has proven extremely effective with campaign viewability exceeding the industry standard of 70%. “Viewability has become one of the most important issues in video advertising, but the current industry measurement tactics don’t alleviate any of the tension or inefficiencies,” said Manny Puentes, Chief Technology Officer at Altitude Digital. “Post-campaign reporting is the current standard, which means the advertiser only learns about an impression’s viewability after the ad plays.
Publishers are then forced to reconcile non-viewable impressions via make-goods, increasing the frustration and the time spent on both sides. By determining viewable impressions before they hit the exchange, we can now tell advertisers, with a high probability, that the impressions will be viewable, increasing transparency and efficiency in the programmatic buying process. It’s game changing.”
To further increase the available inventory of viewable video impressions for publishers, Altitude has also launched an out-stream video player, allowing publishers to add 100-percent viewable inventory to their sites. Altitude’s out-stream player only loads and plays when it is in-view and pauses once a reader scrolls past it. This improves the overall consumer experience, while also helping publishers grow their video ad revenue. – See more at: http://altitudedigital.com/press-release/altitude-digital-launches-first-of-its-kind-pre-opportunity-viewability-filtering-and-targeting-for-video/#sthash.DtoyoVX1.dpuf
August 22, 2015
1. Get Specific
Nothing can spell out BORING quicker than bland claims that really say nothing. “My clients make more money!” is a perfect example of poor copy that could use a little life. What happens when you change it to, “My clients increased their sales by 23.5% in the first 30 days!” Now that is kicking! It’s specific and exciting.
Be sure that your claims sound believable, no matter how unbelievable they are. People are skeptical of “too good to be true” claims. It’s better to tone it down, and let them be surprised when it exceeds their expectation.
2. Keep It Short and Sweet
Long paragraphs and complex sentences look too much like work to read. Yeah, readers get bored quickly and easily. Chop it up, and break it up. Don’t use paragraphs of more than 7 lines or sentences longer that 18 words. Find ways to shorten it up, and you’ll keep the readers attention.
How many long words are in your copy? Replace them with short common words to create a reader-friendly appeal. Let your copy speak to them in the language they are used to hearing. Well, if your readers don’t like to spend a lot of time reading… it pays to choose your words carefully.
3. Keep it Active
Eliminate dull passive phrases. They do little, except bore the heck out of your readers. Dig them out and replace them highly active words that will motivate the reader to get up out of his easy chair and DO something.
The call to action is the most important part of any advertisment. Call, subscribe, join, order, buy… make them hear the call loud enough that they do something – NOW.
4. Skip the Humor
In the right place, and at the right time, humor is an effective tool. Written sales copy just isn’t it. Ads are short, concise and to the point. Humor tends to get in the way and distract.
Real life stories captivate readers. They relate to them. The human interest of these stories draws the reader into the message, whereas humor distracts them for the point.
5. Use a Powerful P.S.
A P.S. can be a powerful way to emphasize your product, highlight the points of benefit, or dramatize effects of the purchase. It’s the perfect way to summarize your page.
The P.S. is most powerful on Web pages. Surfers often read the headlines and skim to the P.S. where they look to get an idea of what’s on the page, and if it’s worth their time to read it. Put some effort into making your P.S. captivating.
August 2, 2015
The Association of Magazine Media has released The Magazine Media 360° Brand Audience Report, showing that magazine media brands continue to deliver meaningful growth across platforms and formats. In the aggregate, magazine media audiences were up 9.8% in the first half of 2015 versus the first half of 2014.
As reported in The Magazine Media 360° Brand Audience Report, which uses data from leading third‐party providers, the audience for magazine brands grew to almost 1.7 billion for first half 2015 versus 1.5 billion for first half 2014.
Consumer demand for magazine media on mobile web continues to turbocharge growth with an impressive 67.4% increase in audience over the same period last year while video audiences turned in the second biggest increase at 10%. Print, including digital editions, which makes up 58% of the total audience, experienced a slight decline of 1.5% and web (desktop/laptop) audiences were essentially flat, up 0.4% for the first half. By editorial category, Business and Finance, Pop Culture, and Epicurean showed the most overall audience growth, up 27.3%, 19.3%, and 17.7% year-over-year respectively. The complete report, which currently covers 141 magazine media brands from 32 companies representing 95% of the reader universe, can be found at www.magazine.org.
July 29, 2015
Five years after Apple introduced the iPad and the magazine industry latched on for dear life, digital magazine consumption has reached 43% of print magazine consumption and is climbing rapidly.
Mequoda’s Digital Magazine Market Study, conducted in Q2 2015, polled 3,624 US adults with Internet access. The study found that 1/3 of them report reading one or more digital magazine issues in the last 30 days, while more than 2/3 report reading one or more print magazine issues in that same time period.
The study also found that consumer spending on digital magazines will top $1.3 billion in 2015 and that above all else, users demand readable and scrollable text on their digital editions.
Mequoda’s Digital Magazine Market Study shows that while the digital publishing industry is indeed still evolving, the overall trend is clear: Multiplatform publishing that includes native tablet editions and fully responsive web editions are the future of magazine publishing. Whether a publisher’s revenue comes primarily from selling premium content or from selling advertising and sponsorships, there are substantial and growing revenue streams to be developed.
As the study notes, “One thing you can be certain of: If you don’t offer a compelling multiplatform media experience for your markets, someone else will.”
Adds Mequoda founder and CEO Don Nicholas, “Its now clear that a well done, native digital magazine can find a profitable place in a digital marketplace.”
“If you have high quality content and invest in creating readable, scrollable, truly native tablet and responsive web editions of your magazines, your readers will thank you with their time, and with their wallets.”
Market study highlights
Nearly 37% of survey respondents reported having read an average of 2.37 digital magazine issues in the last 30 days. With the study polling US adults with Internet access, this brings total digital magazine issue circulation to 184 million.
Respondents were also clear on what they want in a digital magazine: readable and scrollable text. This makes a strong argument for publishers to invest in creating native tablet editions and responsive web editions, which can be accessed and viewed natively on any device or screen size.
Two out of 3 said that 20 articles or less per issue is best and immediate delivery topped their list of coveted digital magazine attributes.
You can download this study here: http://www.mequoda.com/free-reports/digital-magazine-study/
July 24, 2015
July 21, 2015
FlipHTML5 have released a new digital publishing platform for easy-to-create and easy-to-share professional magazines for the Mac OS. The magazine software for Mac introduces features that allow users to make flipbooks, e-books, or magazines, complete with sophisticated designs and fluid animations with online sharing capabilities.The HTML5-based software can create publications that are dedicated for support on Macs, iPhones, and iPads.
With loads of easy customization options, FlipHTML5’s Mac magazine software makes sure users get to create the project straight from their blueprints. The built-in page editor allows the addition of photo, video, audio, links and animations easily into each unique publication. Tools and templates help the content become enjoyable and effortless to view and read. and it’s equipped with an interface that emulates the flipping of pages.
Online magazine publication and consultancy